A perfect encapsulation of our ‘Content as Experience, Experience as Content’ methodology, we turned Meta’s ‘Thrillboards’ activation into high-impact, shareable content that took over social feeds.

We set up an on-site production crew, creating and publishing a range of assets in real-time to keep the energy high and audiences engaged. This non-stop stream of dynamic content kept people hooked on Meta’s socials.

The result? Millions of views, tons of media attention and a giant boost in social engagement – cementing Meta’s positioning as the ultimate social entertainer.