Wireless Festival is the ultimate rap and hip-hop festival, held in London every year and run by Live Nation. They brought us back to top our performance from the year before.

Our ambition? Make the festival feel just as exciting on social as it did in the deepest, sweatiest, thickest parts of the mosh.

After analysing the ‘23 results, we developed a bold creative strategy using social insights and data, focusing on artists we knew would blow up online. We didn’t just want to showcase the festival – we wanted to immerse people in the experience itself.

So, we deployed a team across all three stages, monitoring social data in real-time to prioritise the artists generating the most buzz online, joining the conversation and leveraging the algorithm to amplify Wireless’ engagement.

The new approach was a standout success. We scaled up content, zeroed in on artist performances and viral moments, and saw hundreds of millions of views across TikTok and Instagram.